Privacy Policy
Effective Date: 5 March 2026
Last Updated: 5 March 2026
intheblues (“we”, “us”, “our”) operates https://intheblues.com.au (the “Website”).
We respect your privacy and comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
What personal information we collect
We collect only the personal information you provide to us, such as:
- name
- postal address
- phone number
- email address
We do not collect sensitive information.
How we collect it
We collect this information directly from you when you place an order, contact us, or fill out a form on the Website.
How we use and disclose it
We use your personal information to:
- process and fulfil your orders
- contact you about your order or enquiry
- provide and improve our services
We may disclose your information to:
- service providers who help us run the Website (e.g. payment processors, shipping companies)
- Google (for analytics – see below)
- authorities if required by law
We do not sell your personal information.
Cookies and Google Analytics
We use cookies and similar technologies for basic site functionality and to understand how visitors use our Website. This includes Google Analytics, which collects anonymous data like IP address, browser type, pages visited, and time spent on the site to help us improve the Website.
Google Analytics may transfer data to servers in the United States. Google is bound by its own privacy commitments. You can opt out of Google Analytics tracking here: https://tools.google.com/dlpage/gaoptout
You can manage or disable cookies via your browser settings.
Overseas disclosure
Some service providers (including Google) are located overseas. We take reasonable steps to ensure they protect your information in line with Australian privacy laws.
Security
We take reasonable steps to protect your personal information from misuse, loss or unauthorised access.
Access and correction
You can request access to or correction of your personal information by contacting us. We will respond within a reasonable time.
Complaints
If you have a privacy concern, contact us first. If not resolved, you can contact the Office of the Australian Information Commissioner (OAIC):
Website: www.oaic.gov.au
Phone: 1300 363 992
Changes to this policy
We may update this policy. Changes will be posted here with the updated date.
Contact us
Email: reply to your order for any questions or suggestions.
Thank you for shopping with us.

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